Tag#Strategy

Know-how 2013.11.13

Logical brain and sensory brain | neat “reach” in both the content strategy?

There is a theory that “People Buy on Emotion and Rationalize With Logic”, but today purchasing process varies greatly, looks good to throw away this concept. While emotion leads people to purchasing, logic also has factor whether to purchase or…

Know-how 2013.10.17

I want to know it! Case Studies and the four points of the PR strategy

If you are a director you will sometime face site development with strategic PR. Strategic PR is: 1. Set interest of media and consumers to maximum theme 2. Draw scenario about contribution of sales growth 3. Channel design 4. Induce…