Logical brain and sensory brain | neat “reach” in both the content strategy?

There is a theory that “People Buy on Emotion and Rationalize With Logic”, but today purchasing process varies greatly, looks good to throw away this concept.
While emotion leads people to purchasing, logic also has factor whether to purchase or not to purchase.
Emotion and logic affects on different purchasing prosess and occasion. This is the point.
It will become more and more important to learn which process in web contents influences to mind and to tune it strategically.

http://contentmarketinglab.jp/trend-in-usa/emotion-and-rationalize.html