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294 postsTablet ad overtakes PC ad! ?
Marin Software in U.S. has announced the results of mobile search advertising trends in 2012. The report says that the conversion rate of “31%’’ from f the tablet dramatically increased. On the other hands, Smartphone growth rate was 9%, PC…
Increase sales of EC social commerce site!
Today, we will introduce a case of ”Social commerce”best practices that linked revenue using social site. UGG, famous sheepskin boots manufacturer and retailer, introduced the social log in- function of the registration account for the cart for their internet commerce…
You can use right now! Site analysis by simply entering the URL!
Today, we introduce very useful tool for web directors. “BigWebStats” is evaluate tool many aspects on web site. You only need to type the URL you want to check after you access to “BigWebStats” from the following link. The tool…
Web Promotion in conjunction with AR app | Coca-Cola
Coca-Cola Japan has released that they would launch promotion of AR app for smartphones linked to their vending machines in April and the demo site published. When users hold a smartphone close to a picture of “Polar Bear”on machine side…
Smartphone ownership rate? Tablet to double-digit
Video Research Interactive, research firm in Japan, announced that smart phone / tablet users trends in “Smartphone Content Report in Japan”. Report says smartphone ownership rates reached 40.2%, the tablet ownership rate has reached 11.3%. In 20s, the rate also…
Stylish Responsible! New campaign of ANA
In 2012 August, ANA（Air Nippon Airways co,ltd）started “IS JAPAN COOL?”which offers a wide choice of stories about old and new Japan – from traditional customs to the latest trends and culture. Last week the website has been enhanced for a…
Announces another media advertising expenditures in Japan!
Dentsu,the largest ads agency in Japan, has announced the Japanese advertising market in 2012 were 5,891,300 million yen.(Growth rate 103.2% in 2011-2012). The market grew for the first time in five years.Traditional media such as “television”, a “newspaper”, a “magazine”,…
The virtual fitting Zoff new service glasses of 100 species
In Japan, the application using AR(Augmented Reality) is increasing little by little to provide users with a three-dimensional information technology in the real world. The most famous app in Japan is “Zoff Mirror” has been implemented in the e-commerce site…
Project mapping events held by “KyaryPamyuPamyu”
“FULL CONTROL TOKYO”, ”Kyary pamyupamyu” performed projection mapping event in Zojoji temple Park sponsored by KDDI that is second major carrier in Japan. This event was a promotion of 4LTE service. TVCM has already been started since February 15 in…
“The Day of the cat” is February 22 | The dying cat lovers! Social media
In Japan, Fab 22th is “Cat’s day”. We introduce “Nekojiman” which is a Japanese social media site for cat lovers who can enjoy posting and browsing cat photos and movies. This is a popular site that stored about 20,000 photos…