Impact of the Internet has on the purchasing decisions of new products?

Trying to decide on a new product to buy? Help is just a few clicks away.　According to a Nielsen global survey, the Internet is an important influence on consumers interested in buying new products in categories like electronics (81%), appliances (77%), books (70%) and music (69%). The trend is catching on in consumption categories too-such as food and beverages (62%), personal hygiene (62%), personal health/over-the-counter medicines (61%) and hair care (60%)-with respondents in Asia-Pacific, Latin America and Middle East/Africa most engaged in online decision-making. More than half of all global respondents consider the Internet important when it comes to purchasing new clothing (69%) and cars (68%).Through the survey results, we found that the web site has affected the perception regardless distinction durable / consumer products. It seems to be becoming important media giving influence of the perceptions and branding.

http://blog.nielsen.com/nielsenwire/consumer/digital-influence-how-the-internet-affects-new-product-purchase-decisions/