Trend of E-commerce company malling | attention to the trend of the future

E-commerce is in a trend of integrating mall of its own.
So far EC sites are operated in individual, nowadays those are renewed as integrated mall.
For example, fashion brand and it’ customers age together, but integrating sites as a mall makes customers to move aging step next to next.
Also it has a merit to upgrade contents excursion and search result.
As you can see, more and more companies that has multiple brands will be integrating brands into a mall.

http://www.apparel-marketing.com/research/751