Know-how

Secret plan to increase the conversion rate of the smartphone

Kenichi Suzuki, SEO expert, reported his experience in Conversion Conference 2013 in his blog.
In this entry these points are summarized:
The reason why consumers just walk through the site without any purchase
The reason why consumers don’t buy with their mobile devices
Countermeasure for these phenomenon
Described with exact data, it would be helpful for EC site owners.

スマートフォンのコンバージョン率を上げる秘策 from Conversion Conference Boston 2013