[O2O case] Attempt advanced that you can purchase items through the subway station

“O2O” that is one of marketing strategy provide services for online and offline users, which make difference to competitors developing new sales channel. In this time, we introduce an advanced case study of f major supermarkets TESCO in Korea. The system is that TESCO let users purchase from smart phone from QR code on a pastor which printed products like display in supermarket on the shelves in the subway station. Purchased products deliver to home quickly. The service is useful for busy business people. It will say that very advanced interesting O2O case.
http://www.youtube.com/watch?feature=player_embedded&v=nJVoYsBym88#!