The “sell” smartphone EC site design to think from the user characteristics of the three

Recently, those who use internet commerce site by smartphone are increasing. Here is a usability survey result on smartphone. Comparing with the three screens, the Site A’s is evaluated well. It can be viewed simple design is piled up information without the complicated control. Report says that web design on smartphone is strictly prohibited transition screen and click. Important thing is “Comprehensibility”. (Source: “Usability studies about how to display information on your smartphone site” 20120330 IMJ Mobile)
http://www.aiship.jp/knowhow/archives/1998