CategoryMarket Trends
11 postsHubSpotが「AEO」を発表、AI検索最適化がマーケティングの新課題に
HubSpotがAI検索対応の新製品「HubSpot AEO」を含む100超のアップデートを発表。SEOからAEOへの転換がWebディレクターに求める対応を整理します。
Get the market share trend of OS or device of domestic
Nowadays, there are hardly differences about web browsers due to web standardization. However, old browses which are bound by a spell still have been remaining. That’s why, competent web directors if you want be should know latest domestic web browsers’…
Domestic tablet shipments, what inch mainstream?
According to the ICT Research Institute, 7-inch size tablet will occupy the majority shipments of Japan in fiscal 2013 as their marketing research result. They estimated that 9-10 窶妬nch model which was major in previous year will become small majority.…
[attention] Conversion rate of the tablet via increased
According to the survey of MainSoftware, conversion rate from tablet increased 3.3% (CAGR31%) in 2012. Additionally, they said that the performance of tablet advertising is better than desktop advertising, because consumers seem to make decision to buy products on the…
Publish ad spending trend survey of the world in 2012!
According to the advertising expenditure trends survey in the world in 2012 that Nielsen has announced, Particularly, Internet advertising expenditure showed a growth of 9.9 percent year-on-year. Look at regional segment in the internet advertising expenditure, Latin America jumped 21.2…
The share of smartphone exceeds the PC finally!
According to IDC, smartphone shipments in Japan were 8.83 million units in the fourth quarter in 2012. The share of smartphone in all mobile phones has risen to 77.9%. Additionally, Smartphones have become greater share than the PC’s. This year,…
Global market share and shipments of tablet anxious?
IDC announced a market forecasts that the tablet PCs would increase average 11% during 2013-2016. The shipments will reach 350million at least by the end of 2017 One in two of the tablets were shipped the small screen size of…
Impact of the Internet has on the purchasing decisions of new products?
Trying to decide on a new product to buy? Help is just a few clicks away. According to a Nielsen global survey, the Internet is an important influence on consumers interested in buying new products in categories like electronics (81%), appliances…
Tablet ad overtakes PC ad! ?
Marin Software in U.S. has announced the results of mobile search advertising trends in 2012. The report says that the conversion rate of “31%’’ from f the tablet dramatically increased. On the other hands, Smartphone growth rate was 9%, PC…
Smartphone ownership rate? Tablet to double-digit
Video Research Interactive, research firm in Japan, announced that smart phone / tablet users trends in “Smartphone Content Report in Japan”. Report says smartphone ownership rates reached 40.2%, the tablet ownership rate has reached 11.3%. In 20s, the rate also…