Point that should be kept in the new algorithm of Google

“HummingBird”, the Google new algorithm.
The new function is it can comprehend relationship between information on site and search word.
It became to calculate multiple words in continuous and relative.
“Keyword” is now major SEO strategy, but it is clear that to prepare useful content is very important at new algorithm.
http://contentmarketinglab.jp/trend-in-usa/hummingbird.html