Surprising? Of course? Smartphone available to relax their time?

Smartphone users to increase today, we are concerned about what kind of purpose does consumers have to use smartphone. According to the advertising agency BBDO, smartphone users are using it at home is 68% in the U.S. The main purpose was “MeTime” that mean for relax in the private time” as a research result. Although we have image that smartphone is used practical purpose, they actually use for relax time such as watching funny videos, web site of gossip articles, playing game, window shopping,. It was much unexpected research result, but it will be a good hint to plan for hit contents of smartphones.

http://hbr.org/2013/01/how-people-really-use-mobile/ar/1