Web Promotion in conjunction with AR app | Coca-Cola

Coca-Cola Japan has released that they would launch promotion of AR app for smartphones linked to their vending machines in April and the demo site published. When users hold a smartphone close to a picture of “Polar Bear”on machine side wall, moving the bear talks to users about features of vending machines. Additionally, in front of products “Coca-Cola Zero”, “EXILE”(Performance unit) on TVCM appeared smartphone display. Near the future, such AR app may be linked web promotion content. We would like to keep on watching AR content trends as a web director.