And calculating the advertising videos ranking of popularity | leverage points of video ads

Google calculated the Ad ranking of popular videos to users in Japan based on their certain algorithm. Coca-Cola, Funasshi, and PlayStation 3 has been ranked. Product marketing managers of Google told that some points of the using video ads,
1. Digital expanding the creative possibilities
2. Momentum of made-for-web
3. Effective use of celebrities, characters, music, TV commercial
Era of video ad have finally arrived!
http://googlejapan.blogspot.jp/2013/12/2013-youtube-ads-leaderboard.html