Loyalty completely free of charge and opening of Yahoo Shopping | EC revolution coming

On October 7th, Yahoo Japan published that Yahoo!Shopping will be completely free to start store with no loyalty.
Relating with this change, Yahoo Auction will take no fee on starting store.
Yahoo Japan expects increase of store owners and items which leads to compete against biggest shopping mall Rakuten.
Also within this year, private person can start store on Yahoo!Shopping.
Yahoo Chairman, Masayoshi Son, also a president of Softbank, represented these changes as “Revolution on EC market”.
You have to keep an eye on EC market next year.