The planning in reference to the movie poster! ? Teaser

Teaser advertising is a technique often used in advertising of the movies, which is trying to arouse the curiosity and interest of the consumer by dispensing or piecemeal information. Today, we introduce a web site which is collected movie posters “IMP AWARDS” as references of planning teaser ad. Although the ideas that monster’s back view and monster in the box which are used over and over again, they are raised the expectations of movies. Recently, we can enjoy rich in variety posters by each characters such as “The Hobbit” and “The Avengers” .
http://www.impawards.com/2012/hobbit_an_unexpected_journey.html
http://www.impawards.com/2012/avengers_ver4.html